First things first, when creating a good logo design, remember the  10 most important questions to ask in your logo design questionnaire. After you have a solid foundation on which to work from, do some research on key words, the competition and the brand’s positioning (for example: a shield represents security, lion represents prestige and a bull represents power).

This next step is very important and will get your creative juices flowing. Draw. Before Illustrator or any other program came around, professionals actually used to draw out their logo design concepts. The purpose of using pencil and paper is simple,

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Logo design for Dounia, a Mediterranean canned food company

I would like to share my design process to one of my latest identity designs, the Dounia logo. Early in November, I received a phone call from Elie, the owner of Mounsef Business Investments. Elie is going into business for himself after working at his fathers company and needed a logo to differentiate himself from his fathers offerings. MBI is the company name, (I also did that logo, you can find it in my portfolio here) and is introducing his first products through the Dounia label. Dounia meaning, world or earth.

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The client brief is the initial step to the logo design process. Designing a good logo depends on the level of detailed information provided in your client questionnaire. These 10 questions will give you plenty of information and ideas you need when faced with your next logo design project. By asking a lot questions, it is very possible to find a great concept to work with and the proper type of logo to use. Remember, these are foundation questions. Add a question if it helps you design a better identity. Start by asking:

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While at Target earlier this week, I stumbled upon a 12 pack of Pepsi that stood out like a sore thumb. I have never actually seen a printed version of the old logo (I’m 24) and was pleased by the sight. instantly, I whipped out my phone and took a few snapshots for future reference. After witnessing the simple vintage packaging, an ever rarer sight caught my eye, Mountain Dew’s throwback package that resembled boxed fruit.

[caption id=”attachment_271″ align=”aligncenter” width=”480″ caption=”Mountain Dew throwback logo & package

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What makes a good logo? A good logo is instantly recognizable, simple in form, easy to remember, built for longevity, and able to fit different mediums of branding material.

The 5 principles to follow when designing a logo are:

1. Simple

2. Memorable

3. Timeless

4. Versatile

5. Relevant

Chase logo design by Chermayeff & Geismar

In order for a good logo design to take shape, we must take our concepts down to their simplest form. Simplicity is key and allows a logo to be easily recognized. Without simplicity, a logo cannot follow it’s other principles of memorability and versatility.

Nike’s curves and simplicity make it one of

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Logos are very important for business and a must if you are planning to build or design a strong brand identity. A well constructed logo can create loyal followers through simplicity and memorability. If you are designing a logo, you should follow all 5 principles of good logo design. Also, be aware that a logo is the visual representation of a company/brand’s values, beliefs and functions. When designing one, think of the feel and visual cues you need to represent the business the right way. Along with how the logo will look on products, advertisements and branding collateral. It’s

Continue Reading 5 Different Types Of Logos

A logo is the visual representation of a company/brands values, beliefs and functions. It serves as the first recognition point for any entity looking to build awareness of their brand. Corporations, nonprofits and even people use them to build a memorable, more simple aesthetic version of themselves. Instead of having the human mind remember a name or face, a unique and well thought out logo (also referred to as a symbol or icon) does a much better job. The less

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