Red Bull Racing Edition sized can.

Red Bull elevates the energy drink bar by introducing their over the top 19.2 oz Racing Edition can in celebration of their first Nascar win. Holding 10% of the energy drink market, Red Bull plans on increasing the margin through dedicated Nascar followers.  Estimated at 75 million, Nascar fans are 3 times more likely to purchase Nascar related merchandise than non-fans. Loyal followers are willing to purchase anything Nascar. For example In 2004 when Dale Earnhart Jr. graced a handful of collectible KFC buckets  (yes collectible).

In light of Red Bull’s new 19.2 oz sized

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IBM logo design by Paul Rand.

IBM’s present day logo was designed by Paul Rand in 1972. Wrapping up one of the most iconic identity designs of all time time (by association?). But the beginnings of the lettermark were quite different. First designed in 1956 by Paul Rand, the IBM logo used a retooled version of the City Medium fontface, a 1930 design by Georg Tromp.

16 years later, 1972 and Rand is given the opportunity to redesign the IBM logo again (1967). Normally, when Paul Rand redesigned a logo, he liked to keep some part of the old logo. Maintaining

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At first glance, Nolan’s Cheddar appears to be an advertising campaign from a company pushing the boundaries of cheese. It’s not. The video is actually a small film by John Nolan, a creative and  talented animatronics studio. The film pits a mouse against it’s long-time rival, the mouse trap. But with the power of cheese, anything is possible.

Guarantee you laughing at this.

The Art Institute of Boston Viewbook, designed by Visual Dialogue.

For a third time now, Visual Dialogue, a design studio in Boston, has led the design of The Art Institute of Boston viewbook. Visual Dialogue’s style of work has earned them numerous awards, including some for AIB. Award winning work brings in future work. But for the 2010 viewbook, Visual Dialogue has done something quite different. They have brought in the  students of The Art institute of Boston to help with the design project. Students get to work in a real-world environment and Visual Dialogue gets to known the core

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For the past few weeks, I’ve been re-designing my logo for my design studio and blog, Breezy Creative Design. A new website re-design is in the works and will be introduced upon the selection of the new logo design. Through all of my sketches and conceptualizing, the four logo designs below have made it to the final selection process. With your help, I would like to finally settle on one.

Please read the concept behind each logo and choose one through the poll. Also, please provide your feedback below, as I would like to know what your thoughts are

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Oliver Hirschbiegel’s Downfall (Der Untergang) has given youtube followers much comedic footage to work with. Popular searches on youtube include Hitler gets a Mac, vista problems and a banning from xbox live. The best in my opinion is Hitler freaks out over comic sans below. What makes the video stand out includes the dialogue and subtitles that match some certain German words, unlike the above mentioned videos that disregard entire length of sentences and obvious words like, Fuhrer.

Very funny, check it out.

I haven’t seen the film yet, but caught some scenes on youtube. If your curious to know what

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The new logo design by Pentagram makes use of the DIN typeface, redrawn into a stenciled version, reminiscent of architectural hand-drawn lettering. By letter, DIN provides plenty of space from within, giving a modern and clean feel to the logo and identity PLP is after. As fonts go, DIN is spacious and thin. The thinness of the font requires the logo to be used at larger sizes than normal on all branding material.

Continue Reading Architecturally hand drawn identity