A key for creating contemporary or minimalistic design can rely on the use of the right typeface. Most importantly is the right/strong concept of course. But in terms of font use, it must be bold, have neutral lines and have the versatility to be featured or sit in the background. Despite the controversy, and as much as it does get, the font of choice for many professional designers is Helvetica. Early on I very much disliked Helvetica, I was taught to by professors to do so, but I have

Continue Reading Swiss Style, Minimalistic Design and Helvetica

I have been extremely busy and finally have a chance to post something. If you are a returning visitor, you are viewing a redesigned website, much better in my opinion than the last layout. It is a simple 2 column, easy to navigative site, compared to the previous 3 column. If you are not familiar with Breezy Creative Design, it is a design studio and blog run by me, William Perez, Chicago graphic designer.

The redesign has been in the works for quite a while now, but took time to implement due to my busy schedule. New

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How can a multi-billion dollar organization base their identity off of a second? Answer: “it’s a second done in 34 years” says Paula Scher for her napkin sketch of the Citi logo. The questioning came when Paula Scher first introduced her initial sketch of the Citi logo on a napkin during a client meeting. At the time, Citigroup had just changed their name to Citi, signifying the union with insurance giant Travelers, the largest merger at the time. Met with resistance to the new logo and

Continue Reading Citi logo by Paula Scher

While doing some information gathering about the Citi logo by Paula Scher, I stumbled onto this video that cleverly and rapidly illustrates the history of Pentagram. A familiar voice tells the tale about the company, none other than Paula Scher, partner at Pentagram. Others partners appear here and there too. A total of 16 partners run the Pentagram office with specialties in graphic design, architecture, interactive design, interior design, packaging. But they don’t have to illustrate that to clients, there is no tagline or list of services other than the reputation of Pentagram. The video also provides a look

Continue Reading Past, present and future of Pentagram

The Visiting Artist Program at the Fashion Institute of Technology was started in 2001 by Rocco Piscatello. An adjunct assistant professor since 1994 at the FIT and principal of Piscatello Design Centre. The goal of the Visiting Artist Program is to provide students with access to distinguished guests such as; Paula Scher, Milton Glaser, Ivan Chermayeff and many more. The event takes place once per semester and admission to the New York event is open to the public. Next designer to speak at the FIT’s visiting artist program will be Stefan Sagmeister May 12, 2010.

Piscatello Design Centre’s work is

Continue Reading Posters and identity design for the FIT

Stefan Kanchev is considered one of the best identity and trademark designers of all time, up on the list with Paul Rand and Saul Bass. Born 1915 in Kalofer, Bulgaria, most of his work was designed for clients in Europe, designs unlike any I have seen that have been lost over time. Not having the opportunity to design for major worldwide corporations, Kanchev’s work stands out amongst all others with his ability to take normal objects and design them to their very most simplest form while communicating a

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Eye Bee M by Paul Rand

9 years after completing the IBM logo re-design in 1972, Paul Rand designed this poster for IBM in 1981. The poster illustrates the letters of the IBM logo as an eye, bee and M. A design that has resonated strongly within the design community for a long time now. The simplicity and execution of Paul Rand’s designs have earned him a spot as one of the greatest designers of all time and like all works of his, they are held up on a pedestal by most designers, including myself.

His work has been admired

Continue Reading Eye Bee M, I Heart NY and Eye Heart LC