What would we do as graphic designers without the computer? Before the ease of Photoshop and Illustrator, and before the ease of transferring our design sketches onto our computer screens, graphic designers copied, pasted and stripped. Past greats worked this way before 1984 and created some of the most iconic logo designs of all time. That year marked the introduction of apple’s first ever Mac with a GUI (Graphic User Interface) and a mouse.

Apple revolutionized the industry and made graphic design much more common and widespread.

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I’m a big sports fan, especially NBA and NFL. If you guys haven’t had a chance to read my profile, I’m from Chicago. So I’m a die hard Bears and Bulls fan. I also follow the leagues to find out new trades, acquisitions and whatever might be going on. Latest new is adidas unveil of 2010′s jersey desigs. It’s design related.

I designed a logo for a sports apparel company, see that here. Although the jerseys that are showcased on my portfolio have not been designed by me,

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Here is some identity design work I created for Dounia, Mediterranean food. I also designed their logo over a year ago and have been given the opportunity to extend my design work for the identity design system I created. Follow the provided link to view the entire Dounia identity design project.

The project required me to, create a logo and identity that separated the Dounia brand from more traditional Mediterranean offerings found here in the states. With one special requirement; to include the earth into the

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Like my last post, I am giving you guys a heads up about my updated graphic design portfolio.

I have only selected 6 of my latest projects, including my own personal identity design project so you can see my branding materials that I present to clients. Along with the visual feel of my design business, as you have only had a chance to see my company colors of light blue, black, white and grey on the BCD website. You can follow this link to my portfolio, or check out my individual

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I have been working very hard to update my pages with current and updated information about myself. So far, I have my about page done and am putting my portfolio together bit by bit. Hopefully I can update everything by the end of the week and post about my new projects. So stay updated and make sure to visit my site by the end of the week for an in depth view of William Perez and Breezy Creative Design.

There are many, many great logo designs out there. Design in general can essentially be great by anyone. Great designers design great things, look at Stefan Kanchev, my favorite logo designer. He has created masterpieces that have yet to be witnessed by mass-consumers. A European artist whose designs never experienced the success of a Paul Rand or Paula Scher. This leads to the question: what is really taken into consideration for a great logo to be considered best?

Concept? Execution? Does it help create an identity design system? Does it represent the brand values of a company? is it original?

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Do you guys remember all the fuss when Tropicana introduced their new package designs a year ago? Well if you do, then you must remember all the negative publicity the orange juice brand was getting. They were all over the place, even radio stations were talking about it. The design lowered Tropicana’s place on the food chain (for orange juice) and customers didn’t want to pay more or the same for a “generic” appearing brand. Which means followers put taste preferences aside for the sake of design.

This

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