Among the many possible reasons to change a logo, 5 principal reasons stand out. Beginning with company acquisition, name change, revitalization, organizational change, and functional malfunction. All of which are written about in further detail below. The true reason for understanding these different stages, whether a business owner or designer, is to understand the problem and solve it appropriately.

Company acquisitions indicate a unification of two brands, creating a larger third. A good example of this is Sprint. Sprint’s acquision of Nextel in

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What do successful companies all have in common? A competitive advantage. Take a look at companies dominating their categories. Does Apple, Nike and Wal Mart ring a bell? Each of these companies have 1 or 2 strategies that keep their customers brand loyal, purchasing their products again and gain.

As defined, a competitive advantage is something that an organization does better than its competitors to obtain an edge in satisfying customer’s needs and maintain mutually satisfying relationships. For more info on competitive

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After doing some research, I found that companies are spending money to stand out. Yes, new logo, campaigns, hiring new creative agencies to spread the word about their business.

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