Current product offerings from manufacturing companies are at mature states. Think about cars, TVs, furniture, shoes, computers and pretty much anything you can buy. All these things have been in existence for quite some time now, but businesses and people see them as high or low sales. The truth is that when we take an [...]
They’ve done it again! See the new Apple MacBook Air Video at the website. Some details about the next generation of MacBooks; It’s the first ever Macbook at 11 inches and starts at $999. One of the best features for the new MacBook is the Multi-touch trackpad, which they decided to go with instead of [...]
Do you guys remember all the fuss when Tropicana introduced their new package designs a year ago? Well if you do, then you must remember all the negative publicity the orange juice brand was getting. They were all over the place, even radio stations were talking about it. The design lowered Tropicana’s place on the [...]
Within the past 5 years, Sun Chips have removed over 5 million pounds of packaging waste through package size optimizations, film thickness improvements and seal changes. As innovative as their improvements have been, the materials being used provided limits on what Sun Chips could do. The reduction of waste and materials proved very cost effective, but not enough for them. Sun Chips’ brand image takes the green route and creating a 100% compostable package can position the brand into the forefront of green business. After 4 years of research and field trials, Sun Chips has found the packaging material called PLA, trademarked as Ingeo™.
Rebrand of the Co-operative by Pentagram’s Harry Pearce. Pentagram partners Harry Pearce and Angus Hyland pull a total 7 awards at the Transform Awards 2010. Transform Awards being the only awards in the UK to celebrate rebranding, brand transformation and reputational change. Pearce’s rebranding of C0-operative earned the Grand Prix for excellence, along with two [...]
The beauty of the packet is the resemblance to an ordinary bottle of Heinz ketchup that will further push the brand to millions of consumers. A trivia question on the Heinz site reveals that 11 billion individual packets of ketchup are sold each year. That’s a very large number, but when I eat out I never notice which brand is on the packet. Heinz will take full advantage of having their goods in many fast food chains with the introduction of the new packs. A better brand recognition at restaurants might serve as an increase in bottle sales at supermarkets.
January 12, 2010 marked a catastrophic earthquake that shook Haiti to it’s core. Over 170,000 have lost their lives and now it is time to help those without shelter, food and water. The American Red Cross had immediately provided a helping hand. Through donations, the red cross is delivering relief by first aid posts, relief [...]
