What do successful companies all have in common? A competitive advantage. Take a look at companies dominating their categories. Does Apple, Nike and Wal Mart ring a bell? Each of these companies have 1 or 2 strategies that keep their customers brand loyal, purchasing their products again and gain. As defined, a competitive advantage is [...]

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After doing some research, I found that companies are spending money to stand out. Yes, new logo, campaigns, hiring new creative agencies to spread the word about their business.

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