While at Target earlier this week, I stumbled upon a 12 pack of Pepsi that stood out like a sore thumb. I have never actually seen a printed version of the old logo (I’m 24) and was pleased by the sight. instantly, I whipped out my phone and took a few snapshots for future reference. [...]
What makes a good logo? A good logo is instantly recognizable, simple in form, easy to remember, built for longevity, and able to fit different mediums of branding material. The 5 principles to follow when designing a logo are: 1. Simple 2. Memorable 3. Timeless 4. Versatile 5. Relevant Simple Chase logo design by Chermayeff [...]
Logos are very important for business and a must if you are planning to build or design a strong brand identity. A well constructed logo can create loyal followers through simplicity and memorability. If you are designing a logo, you should follow all 5 principles of good logo design. Also, be aware that a logo [...]
A logo is the visual representation of a company/brands values, beliefs and functions. It serves as the first recognition point for any entity looking to build awareness of their brand. Corporations, nonprofits and even people use them to build a memorable, more simple aesthetic version of themselves. Instead of having the human mind remember a [...]
Among the many possible reasons to change a logo, 5 principal reasons stand out. Beginning with company acquisition, name change, revitalization, organizational change, and functional malfunction. All of which are written about in further detail below. The true reason for understanding these different stages, whether a business owner or designer, is to understand the problem and [...]
