A recent conversation with Mr. Joseph Michael Essex, partner of SX2 has made me rethink the SRET Architects logo design I worked on while at White+Partners. He has a very very well trained eye and mentioned that the mark is a good starting point, but should be pushed farther into its concept. I had to take his advice and took the structural idea for the mark a step further.
I’ve had this new navigation logo and link layout on file for a bit and have finally decided to implement it. The new layout is based on the same 12 column grid system the website is based on, with some minor necessary tweaks. If you can remember, the logo was accompanied by it’s logotype of [...]
This was THE hot topic of the weekend and I told myself I wasn’t going to post anything related to the new Gap logo. But I am. Gap is a very reputable brand and their branding and promotional always catches my eye. Their style is clean and very minimal, just the type of design I [...]
What a perfect identity design for UCLA’s Architecture & Urban Design program. The abstract letterforms express what architecture has become. Rigidness and straight lines are a thing of the past, new architecture is innovative, ever-changing through shapes and angles. It has evolved into a form of expression, an art form in the largest of scales. Graphic Designer, Eddie Opara hit the nail on the head when he designed this for UCLA. Not only will it work today, it’s abstract letterforms can carry well into the future of Architecture and the school’s program.
Unfortunately the identity was declined.
Here is some identity design work I created for Dounia, Mediterranean food. I also designed their logo over a year ago and have been given the opportunity to extend my design work for the identity design system I created. Follow the provided link to view the entire Dounia identity design project. The project required me [...]
Like my last post, I am giving you guys a heads up about my updated graphic design portfolio. I have only selected 6 of my latest projects, including my own personal identity design project so you can see my branding materials that I present to clients. Along with the visual feel of my design business, [...]
There are many, many great logo designs out there. Design in general can essentially be great by anyone. Great designers design great things, look at Stefan Kanchev, my favorite logo designer. He has created masterpieces that have yet to be witnessed by mass-consumers. A European artist whose designs never experienced the success of a Paul [...]