Interviewing for a Graphic Design position coming out of school can be a bit nerve wrecking. I’ve interviewed and worked at many design studios and advertising agencies in Chicago. Some employers turn out great, while others simply don’t know how to be an employer. But they all pretty much ask the same questions.
Current product offerings from manufacturing companies are at mature states. Think about cars, TVs, furniture, shoes, computers and pretty much anything you can buy. All these things have been in existence for quite some time now, but businesses and people see them as high or low sales. The truth is that when we take an [...]
What would we do as graphic designers without the computer? Before the ease of Photoshop and Illustrator, and before the ease of transferring our design sketches onto our computer screens, graphic designers copied, pasted and stripped. Past greats worked this way before 1984 and created some of the most iconic logo designs of all time. [...]
Originality in graphic design or identity design can be a problem if designers constantly look at works in the same field. A good graphic designer looks outside of their graphic design bubble for inspiration. That’s why I look at all sources of design for inspiration and creativity. Take a look at Fashion, Art, buildings and architecture, [...]
Really Good Logos Explained shares the thoughts and opinions of 4 designers on the topic of logo design. Margo Chase, Rian Hughes, Ron Miriello, and Alex W. White explain what makes each logo design effective, or how the design could have been improved. What might be hard form some, they had to present their material [...]
Wordmark logos are uniquely styled fonts that spell out the company name. Specialized type treatment logos prove to be among the most difficult to create, as they have no accompanying mark and rely on the execution of the type to represent an entire brand. The following logos possess this characteristic and capture the essence of the companies they represent.
First things first, when creating a good logo design, remember the 10 most important questions to ask in your logo design questionnaire. After you have a solid foundation on which to work from, do some research on key words, the competition and the brand’s positioning (for example: a shield represents security, lion represents prestige and [...]