I’m a big sports fan, especially NBA and NFL. If you guys haven’t had a chance to read my profile, I’m from Chicago. So I’m a die hard Bears and Bulls fan. I also follow the leagues to find out new trades, acquisitions and whatever might be going on. Latest new is adidas unveil of 2010′s jersey desigs. It’s design related.
I designed a logo for a sports apparel company, see that here. Although the jerseys that are showcased on my portfolio have not been designed by me, the logo and identity were. So I can somewhat relate to the new jersey designs the NBA players will be wearing this year.
Believe it or not, adidas worked with the nba for over 4 years on these new designs. 200 nba and d-league players participated in the research to make the jerseys as good as possible. With over 4 years of research and development, the new jerseys dry twice as fast as the old ones and are made of 60% recycled materials.
Another branding piece for adidas and the NBA.