Print design I created for the Dounia brand & identity system

Here is some identity design work I created for Dounia, Mediterranean food. I also designed their logo over a year ago and have been given the opportunity to extend my design work for the identity design system I created. Follow the provided link to view the entire Dounia identity design project.

The project required me to, create a logo and identity that separated the Dounia brand from more traditional Mediterranean offerings found here in the states. With one special requirement; to include the earth into the logo design. The word ‘Dounia’ means world and it was my task to design around it. I love a good challenge, and set forth to solve this design related problem.

It was important to demonstrate the earth in the logo, but I believed that the strength of the brand was hiding behind the concept of connecting the brandmark with their product offerings of earth grown, natural food.