IBM ad executed in Paul Rand's classic Swiss style

I stumbled upon these great ads from IBM on Popular Behavior, thought I should share them with you. If you guys remember my article on the Eye Bee M poster by Paul Rand and Lenscrafter’s not so clever bite, then these Paul Rand-esque ads will really appeal to you (if you’re into graphic design).

My jaw dropped at first sight, as I thought they we’re undiscovered work by Rand. The new line of ads are a few from a much larger set for IBM’s “smarter planet” campaign. Some more below.