
AkzoNobel logo image taken from the Pentagram website, no longer visible there.
Pentagram was founded in 1975 by partners John McConell and Colin Forbes. Today, it’s principals still share equal rights but the number has changed. Partners include Lorenzo Apicella, James Biber, Michael Bierut, Michael Gericke, Luke Hayman, Angus Hyland, Domenic Lippa, Abbott Miller, Justus Oehler, Harry Pearce, John Rushworth, William Russell, Paula Scher, DJ Stout, Lisa Strausfield, and Daniel Weil.
Earlier in the week, I posted Pentgram: Winner at the Transform Awards 2010. One of the winning projects is the identity design for AkzoNobel. The AkzoNobel identity design pulled three awards, two gold and one silver. The winning Pentagram partner, Angus Hyland, led the project.
One problem.
Saffron, a creative brand consulting group has the same AkzoNobel logo design project in their featured work section. One of three main principals of Saffron, Wolly Olins, has ties to AkzoNobel and the original logo design ( known as Bruce) that he helped design in the 1980′s, as head of Wolff Olins. His success in the 80′s brought AkzoNobel back for their next logo design.
Along with finding the original logo design at Saffron, I also found some concepts and drawings for the new logo design below.

Original AkzoNobel logo design by Wally Olins and design team in the 1980′s while at Wolff Olins.

Early concept to have Bruce in liquid form, to easily represent the products of the company.

AkzoNobel brought in Martijn Rijven to explore the gesture and dynamics of the new Bruce.

More sketches of Bruce by Martijn Rijven.
Upon hearing the news of the Pentagram win, I headed over to their site, where I found the large AkzoNobel logo. Visit the site now, and the new Bruce logo design image is nowhere to be found. It seems they have taken it down for some reason.
my guess is Saffron designed the logo design and Pentagram designed the branding and identity design system. My question is, why not mention Saffron anywhere on their website or the Transform Awards 2010? After all, the logo design is the foundation for the branding material.