Previously written are the 5 different types of logos, one of the first articles on Breezy Creative Design. You can also view the best logos of all time article here. I will discuss the 5 types of logo designs in individual articles and provide a list of the most influencial logos in their respective categories. We’ll start with wordmark logos.
Wordmark logos are uniquely styled fonts that spell out the company name. Specialized type treatment logos prove to be among the most difficult to create, as they have no accompanying mark and rely on the execution of the type to represent an entire brand. The following logos possess this characteristic and capture the essence of the companies they represent.
Close runner-up logo design.
The primary colors of the eBay logo depict fun, excitement and childlike energy. Overlapping letters in the wordmark logo design suggest bonding within the eBay community.
The Visa wordmark logo was redesigned in 2006 to better reflect the broad range of electronic payment products provided by visa’s member financial institutions.
The Craftsman wordmark logo embodies the tools it represents with the use of angular shapes and sharp corners. Notice the C and A have edges like a nut and wrench.
The Disney wordmark logo is a stylized version of the Walt Disney signature. The wordmarks on this list embody the companies they represent, which is the reason why the Disney logo stands at number 7. It perfectly captures the playfulness of being a child through it’s curves and thick strokes.
Although Ferrari does have a logo mark, it uses the wordmark quite often. The Ferrari wordmark design has the strength to stand alone, without the mark. It exudes Luxury and sophistication.
Even though it has been replace, check the Xerox website, it’s still one of the best wordmark logos of all-time.
Canon, Inc is a Japanese company that specializes in manufacturing imaging and optical products. It’s unique font choice of sharp corners, conveys the level of precision Canon’s products are manufactured and operate at.
Logo and identity design by Paula Scher, Scher famously sketched the logo on a napkin in one of the initial meetings with the company. See the sketch and article here.
The concept behind the logo bumps the FedEx wordmark logo to number 2. Notice the arrow created by negative space in between the E and the x that signifies forward movement.
The Coca Cola wordmark logo has not seen a change since it’s debut in 1885. It is the perfect example of a timeless logo and for this reason, holds the number 1 spot. The Coca Cola wordmark logo was created by Frank Mason Robinson, bookkeeper to the drink’s inventor, John Pemberton. The chosen typeface, Spencerian Script, was the primary form of formal handwriting during that period.
On a side note, take a look at the logos that made the list, all aside from the FedEx logo have either red or blue as the dominant choice of color. What do you think of the list? Could I have included another? What would you have put as your top 10 wordmark logos of all-time?