American Red Cross, NFL and EA Sports are helping anyway they can.

January 12, 2010 marked a catastrophic earthquake that shook Haiti to it’s core. Over 170,000 have lost their lives and now it is time to help those without shelter, food and water. The American Red Cross had immediately provided a helping hand. Through donations, the red cross is delivering relief by first aid posts, relief distribution sites, hospitals, water trucking programs, and family linking stations.

In efforts to help, the NFL has donated over $2 million. The NFL Players Association (NFLPA) has donated $500,000 and another $1.5 million has been given through in stadium and television campaigns to promote the Red Cross relief fund. NFL players included in the Haiti relief announcements include Jonathan Vilma, Jacques Cesaire and Elvis Domervil. The Red Cross relief fund encourages viewers to donate by texting “Haiti” to “90999″ through their mobiles. By texting “Haiti” to “90999,” a small fee of $10 will be charged to your phone bill. Donations are 100% for Haitian relief and provide 2 water cans to store clean water, blanket and cooking supplies.

Red Cross, text "Haiti" to "90999" for a $10 contribution.

In relation, the popular EA sports video game series, Madden 10, is supporting Haiti by placing a small Red Cross, text “Haiti” to “90999″ ad on screen and on the field. the small ad appears before every snap of the football. It’s a great idea as Madden 10 has sold over 4 million copies since it’s release date and can reach a younger demographic that can support the American Red Cross Haiti relief effort.